Dubai Properties unveils affordable housing project

Jumana Abdel-Razzaq: []| February 22, 2016

undefinedDubai Properties announced the launch of Serena, its new affordable housing project located in Dubailand.

Developed in five phases, Serena will stretch across 8.2 million square feet with the first phase consisting of 2- to 3-bedroom townhouses and 3-bedroom semi-detached villas with a contemporary Spanish design.

“Dubai Properties is helping lead the resurgence of Dubai’s real estate market through the smart and strategic development of iconic mixed-use destinations, as we anticipate and deliver on the rapidly changing and diversifying Dubai,” said Abdullatif AlMulla, GCEO of Dubai Properties Group in a statement.

“Serena stems from our long standing experience in the market, and our understanding of the growing demand for affordable housing in the Emirate.”

The first phase of the project is anticipated to be complete by the final quarter of 2018.

Serena will feature a variety of amenities comprising recreational facilities, swimming pools, gym, play areas, and a healthcare facility. It will also include around 100,000 square feet of retail options.

AlMulla added: “We believe that everybody should have access to good quality affordable housing that meets their needs and we are delighted to be embarking on 2016 with the launch of Serena as one of the most sought after destinations in the country.”

The official sales launch and pre-registration for public will open soon at the DP’s Sales and Customer Service Center.